Web commercial

Client:Dairy Crest-London/Ben Kaufmann
work time: 14days

For this project all packs were modeled from scratch using reference pictures provide by the customer. We were in charge of the 3d production and the compositing.
For the drone shot, the base plate footage was recreated in 3d, to be able to place the packs in the real 3d positions and at the same time to be able to get the right shadows being projected on the ground and to get the proper reflection from the environment on the products layer. Partial parts of the original footage were digitally extended to create contact points with the 3d elements.

Final commercial

Isolated processed shot

Raw version

100% 3d rendered pack shots